You might have noticed something a little unusual in the main navigation of a fractional CMO website: a 2025 Texas UIL Football State Tournament Predictor.

I'll admit it. That's weird. But let me explain.

My son Preston is the starting left tackle for the Allen Eagles. If you know anything about Texas high school football, you know Allen. Eagle Stadium. Five state championships. A program that produces NFL players.

I sit in those stands every Friday night. I've watched this team grind through two-a-days in the August heat. I've seen Preston protect his quarterback and open holes for running backs. It's the kind of thing that makes a dad proud in ways that are hard to put into words.

So yeah, I'm invested in this playoff run. And I figured if I'm going to obsessively track bracket scenarios anyway, I might as well build something useful and share it.

Here's the thing about how I work: I want to meet you. In person. Over coffee. Maybe at a restaurant in Allen or Plano or Frisco.

I've spent enough of my career on Zoom calls with clients three time zones away. It works, sure. But there's something different about sitting across from someone, whiteboarding ideas together, and actually knowing the market you're trying to reach because you live in it.

Allen is my hometown. North Texas is my backyard. When I talk about supporting local businesses, I mean it. I want to work with companies I can drive to. People I can shake hands with. Businesses where I might actually bump into their customers at Kroger.

The football predictor is a small way of saying: I'm here. I'm rooted. This community matters to me.

Here's my honest hope with this whole thing.

Maybe another high school football parent finds this page. Maybe someone searching for playoff bracket scenarios stumbles onto TexasCMO and thinks, "Wait, this guy does marketing AND he gets it?"

If that happens—if I get to help someone with their marketing challenges while also talking about whether Southlake Carroll can make another run, or debating if this is Duncanville's year—I would be the happiest person in the world.

I've been in digital marketing for over 25 years. I've worked with Fortune 500 companies and scrappy startups. I've done crisis communications for major airlines and SEO for local businesses. But some of my best client relationships started with something completely unrelated to marketing. A shared interest. A common connection. A reason to actually enjoy the work together.

High school football might be that thing.

Play around with it. See how the brackets might shake out. Root for your team.

And if you happen to be a business owner in North Texas who needs a fractional CMO—someone who can actually show up, who knows this market, who won't just be another face on a video call—let's talk.

I'll bring the marketing expertise. You bring the football opinions. We'll figure out the rest.

Go Eagles.