Tony Wright • October 14, 2025
Finally: A Directory That Gets What SEO Freelancers and Agencies Actually Need
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Look, I'm going to be straight with you. Finding the right SEO partner has been broken for years. And I just discovered something that might actually fix it.
The Problem Every SEO Pro Knows (But Clients Don't)
You know what drives me crazy? When a client comes to me looking for "SEO services" like that means anything specific.
It's like walking into a hospital and asking for "a doctor."
Technical SEO? Local optimization? E-commerce strategies? Link building? Content SEO? These aren't interchangeable skills – they're completely different specializations. And yet, every business directory lumps us all together like we're selling the same service.
For agencies and freelancers, this creates a massive credibility problem. You're competing against people who have zero experience in your niche, and clients can't tell the difference until they've already wasted six months and thousands of dollars.
Enter SEOGPA: The Directory That Actually Understands Specialization
I've been working with a new platform called SEOGPA (SEO General Practice & Associates), and I'm genuinely excited about what they're building.
Here's why it matters for us as SEO professionals:
It's Built By Someone Who Gets It
The founder, Jasen, spent a decade building SaaS businesses and hiring SEO agencies. He's been on the client side, sifting through 15 identical-sounding proposals, trying to figure out which agency actually understood his business.
That frustration led him to create something different – a directory that organizes agencies by what actually matters:
Service Specialization: Full-service, technical SEO, local SEO, e-commerce optimization, content strategy, link building – each with its own category so clients can find exactly what they need.
Industry Expertise: Healthcare, legal, hospitality, e-commerce, SaaS – because an agency crushing it for restaurants probably isn't the right fit for HIPAA-compliant healthcare sites.
Business Size Matching: Small local operations, mid-sized companies, or enterprise organizations – because the strategies that work for each are completely different.
Why This Adds Credibility to YOUR Brand
Here's the thing that really caught my attention: SEOGPA isn't trying to be another Upwork or Fiverr where anyone can throw up a profile and claim they're an expert.
Instead, it's positioning itself as a trust signal for potential clients.
When you're listed as a specialized technical SEO provider who works specifically with SaaS companies, you're not competing against every SEO generalist on the planet. You're being presented to clients who actually need your specific expertise.
The platform includes:
-Verified expertise in your actual specializations
-Real client reviews from businesses that have worked with you
-Transparent performance analytics so you can showcase real results
-Smart filtering that connects you with the right-fit clients
The Bigger Picture: Elevating the Entire Industry
What excites me most isn't just the platform itself – it's what it represents.
For too long, our industry has been plagued by generalists overpromising and underdelivering. Clients get burned, good agencies struggle to stand out, and everyone loses trust in SEO as a discipline.
A specialized directory like SEOGPA helps solve that by:
Educating clients that not all SEO is the same
Elevating specialists who have deep expertise in specific areas
Creating transparency through verified reviews and performance data
Reducing mismatches that waste everyone's time and money
What's Coming Next
SEOGPA is still in its early stages, but they're building something that could genuinely change how businesses find and evaluate SEO partners.
For agencies and freelancers, this is an opportunity to establish credibility in your specific niche before the platform gets saturated. Early adopters will have the advantage of building reviews, showcasing results, and positioning themselves as category leaders.
For the industry as a whole, it's a step toward the professionalization and specialization that SEO desperately needs.
The Bottom Line
If you're an SEO freelancer or agency tired of competing on price against generalists who don't understand your specialization, SEOGPA is worth checking out.
It's not going to solve every problem in client acquisition, but it's addressing a real gap in the market – the need for a directory that actually understands SEO isn't one-size-fits-all.
And in an industry where credibility is everything, that matters.
Check out SEOGPA at seogpa.com and see if it's a fit for your agency or freelance practice.
Wisdom from an Experienced Fractional CMO
Texas CMO is able to offer highly experienced Fractional CMO services without charging full-time CMO prices. In fact, our results are typically superior to in-house teams.
In the dynamic digital marketing realm, the significance of a robust online presence cannot be overstated. At the heart of this strategy lies your website, a powerful hub that should be the nucleus of your marketing universe. TexasCMO.com, with its cutting-edge Fractional CMO services, is here to revolutionize how businesses approach their overall marketing strategy. Fractional CMO Services: Elevating Your Marketing Game Led by seasoned digital marketing strategist Tony Wright, TexasCMO.com brings a wealth of experience and expertise. Our Fractional CMO services are designed to provide businesses with top-tier strategic guidance without the hefty price tag of a full-time Chief Marketing Officer. Whether you're a startup looking to establish a digital footprint or an established business aiming to refine your marketing strategy, our services are tailored to meet your needs. With a proven track record in search engine optimization (SEO), pay-per-click (PPC) advertising, crisis management, online reputation management, and social media marketing, our team at TexasCMO.com ensures that your brand not only stands out but thrives in the competitive digital landscape. We are marketers first and foremost. But we have deep roots in technology and search. The Philosophy: Your Website as the Epicenter Our approach's core is a fundamental philosophy: your website should be the epicenter of your marketing efforts. We caution against 'digital sharecropping,' a scenario where businesses build their brand on someone else's land. Relying solely on platforms like Facebook for sales means surrendering control to external forces. At TexasCMO.com, we advocate using these platforms strategically to drive traffic to your website, where you can take charge, observe user behavior, and capture valuable information. You establish a digital home base under your control by treating your website as the center of your marketing universe. This enhances brand integrity and provides invaluable insights into customer behavior, preferences, and interactions. Our Fractional CMO services guide you in creating a digital strategy that prioritizes your website, ensuring long-term sustainability and independence from external platform fluctuations. Connect with TexasCMO.com: Explore the World of Fractional CMO Ready to explore the transformative world of Fractional CMO services? TexasCMO.com invites businesses of all sizes to reach out and discover how our expertise can elevate your digital marketing game. Whether it's refining your SEO strategy, optimizing PPC campaigns, or crafting a comprehensive online reputation management plan, our team is poised to drive results. Don't be at the mercy of external platforms—empower your brand with TexasCMO.com's Fractional CMO services. Take the first step towards a marketing strategy around your website, ensuring a resilient and thriving digital presence. Reach out to us today, and let's chart a course for your brand's digital success! This blog post was written as a collaboration between Tony Wright and ChatGPT.
When it comes to SEO, there isn't a magic formula to instantly send your site off to the #1 search result on Google. But there are some basic principles you should follow for a wonderful starting point. Here are the top 5 SEO practices to start with: #1 Write for people, not for search engines Always write original, interesting, high quality site content that's error free and relevant to your site. Search engines like Google can easily detect content that is duplicated from elsewhere online, that contains grammatical errors, or that is stuffed with keywords. #2 Add a blog to your site and use rich media To engage your site visitors and blog readers, create posts that include non-textual media like photos, videos, or original visualizations (infographics). Having that extra content (especially if it's captivating) will increase the time users spend on your site as well as the likelihood they will share your site with their own community. #3 Offer a positive user experience throughout your site Google will know if you're using your site to aggressively advertise your service, or if you're being too pushy. Always aim to offer site visitors a pleasant experience on your site. That means clear content, support when needed, and always an option to go back. #4 Create a network of internal links (but don't overdo it) Add links between different pages of your site and your blog, but try to follow a process that feels organic rather than heavy linking meant just for search engine crawlers. Link between pages that make sense, for example, on your services page, link a certain industry specific term, and link it to a blog post you wrote about it, that gives more information on that term. #5 Always check your site's Core Web Vitals Core Web Vitals are a standard site performance standard initially created by Google. The report shows site owners how their site pages perform 'for real,' how long it takes for site visitors to load site pages, and it offers ways to fix issues, if there are any.
When it comes to SEO, there isn't a magic formula to instantly send your site off to the #1 search result on Google. But there are some basic principles you should follow for a wonderful starting point. Here are the top 5 SEO practices to start with: #1 Write for people, not for search engines Always write original, interesting, high quality site content that's error free and relevant to your site. Search engines like Google can easily detect content that is duplicated from elsewhere online, that contains grammatical errors, or that is stuffed with keywords. #2 Add a blog to your site and use rich media To engage your site visitors and blog readers, create posts that include non-textual media like photos, videos, or original visualizations (infographics). Having that extra content (especially if it's captivating) will increase the time users spend on your site as well as the likelihood they will share your site with their own community. #3 Offer a positive user experience throughout your site Google will know if you're using your site to aggressively advertise your service, or if you're being too pushy. Always aim to offer site visitors a pleasant experience on your site. That means clear content, support when needed, and always an option to go back. #4 Create a network of internal links (but don't overdo it) Add links between different pages of your site and your blog, but try to follow a process that feels organic rather than heavy linking meant just for search engine crawlers. Link between pages that make sense, for example, on your services page, link a certain industry specific term, and link it to a blog post you wrote about it, that gives more information on that term. #5 Always check your site's Core Web Vitals Core Web Vitals are a standard site performance standard initially created by Google. The report shows site owners how their site pages perform 'for real,' how long it takes for site visitors to load site pages, and it offers ways to fix issues, if there are any.